Crown Card

Visit any participating Duchess location to get your Crown Card and start saving today! If you prefer to not have a physical card, you may enroll as a card-less participator by selecting the virtual card option found on the MyDuchess website or the My Duchess mobile app. Be sure to register your card for added benefits!

In order to redeem points, you must be a registered member. If you are not a registered member please visit the MyDuchess website or download the MyDuchess app and register today for added rewards!

To redeem points for discounted fuel prices, scan your Crown Card or enter your alternate ID (1+ phone number) in-store or at the pump. If your points balance is 750 points or greater, you will be asked if you would like to redeem the maximum discount per gallon of fuel that your points balance allows. If you choose to your points for a fuel discount, the points will be deducted from your account and your new balance will appear on your receipt. Fuel prices will be discounted in 5 cent increments. Discounted fuel prices are valid for up to 25 gallons per single transaction.

To redeem points for “Free In-Store Products,” log into your account on the Duchess website or the app and select the “Reward Yourself” tab. From this screen, you may add redeemable items to your virtual cart. When you are done shopping, select “Checkout” and the chosen items will automatically be loaded onto your account and ready to redeem in-store. These points will be deducted from the account. You will receive a confirmation email when your chosen items have successfully been loaded onto your account. To redeem these items, simply bring the items to the counter at any participating Duchess, scan your Crown Card or enter your alternate ID (1+ phone number) and inform the cashier you would like to redeem your free products.

The Crown Card is a non-payment based rewards program which allows customers to earn and redeem points for qualifying in-store and fuel purchases. Redemption items and discounts may vary by promotion period. For the full list of current redemption items, please see the Promotions section below.

Simply Swipe your Crown Card, scan your virtual card or enter your alternate ID (1+phone number) at any participating Duchess when making a qualifying purchase. You will earn points based on your qualifying purchase both in-store and at the pump. Earn 20 points per every $1 spent on qualifying items in-store and earn 20 points per every gallon of fuel purchased. Keep an eye out for specially marked bonus point items in-store which will help you earn even more points!

Point balances are always available on your purchase receipt, on the Duchess website, and on the MyDuchess app. You may also ask any Duchess sales associate to check your point balance for you.

If you have forgotten your password or username, you may retrieve your username and reset your password by selecting the link underneath the Login box that reads, “Click Here to get your username and to change your password”. Once you select this option, you must type in either your username, Crown Card number, or email address that is associated with your account. After you have completed this, an email with your user name and a link to reset your password will be sent to the email address listed on your account.

To change any information on your account, log into your account on the Duchess website or the MyDuchess app and select the “Edit Account” tab. After editing your information click “Submit” at the bottom of the page.

You can register your Crown Card by either going to the MyDuchess website or downloading the MyDuchess app. To register your card online, visit MyDuchess.com and navigate to the “Crown Card” section and click on the“Register” link. Once there, select on the “Register My Card” tab and enter your Crown Card number. Follow the prompts to enter your information and click “Submit” at the bottom of the page. To register on the mobile app, download the MyDuchess app from the app store and click on the “Register My Card” tab. From there, follow the prompts to enter your card number and information. After completing this, click “Submit”. You will receive a confirmation email upon successfully registering your account.

You may wish to add a new card or link two or more existing accounts if you share an account, or if you find your card is lost or stolen.

If you are a registered member, you may add or link a card to your existing account without losing any points on either online or on the MyDuchess app. These cards will share a points balance for all earned and redeemed rewards as well as an alternate ID. One account may have a maximum of 5 cards.

Before adding a card to your account, make sure the card being added is “Active”. A card is “Activated” the first time it is used in-store or at the pump on a qualifying purchase. To add a card or link accounts on the Duchess website, log into your Crown Card account and select the yellow plus (+) sign next to your existing Crown Card number under the “Summary of Accounts” section. After selecting this, enter the new/existing card number and registration code and select “Submit”. To add a card or link accounts on the mobile app, open the MyDuchess app and select “My Account” button in the bottom left corner. From there, select “Card Number” and “Add Another”. From there, add in the new/ existing card number and select “Submit”.

As a registered member, you may track your membership tier by logging into your account on the MyDuchess website or the MyDuchess app at any time. The moment you become a Crown Card holder you are a Bronze tier member. Bronze members may earn points on qualifying in-store and fuel purchases, enjoy free air, and are eligible to participate in Crown Club programs at any participating Duchess location.

By registering your Crown Card account, you move to the Silver tier and instantly earn a registration reward. Silver tier members are eligible to redeem points on in-store products and fuel discounts, as well as participate in the Royal Sweepstakes, member exclusive pricing, earn bonus points on specially marked items, receive personalized offers and more.

By visiting a Duchess 12 times in one month, you will automatically earn our highest level of membership, Gold. As a Gold member, you will earn double points and sweepstakes entries as well as receive more personalized offers. You will receive these exclusive perks for the duration of the month following when you qualify for Gold status.

When you visit any participating Duchess 12 times or more in one month, you will receive Gold tier perks for the duration of the following month. In order to keep your Gold tier perks, you must re-qualify as Gold each month. These 12 monthly visits can be earned any time from the first day of the month through the last day of the month. Visits may be accrued at the pump or in-store, and must be a minimum of 30 minutes or greater apart to qualify as a separate visit.

Gold members will receive double points on all qualifying in-store items and fuel purchases. If you are purchasing a bonus point item in-store, you will receive double points on the original value of the item in addition to the set amount of bonus points; the bonus point value of the items will not double. For example, if you purchase a Duchess Bottled Water for $0.99 with a value of 200 bonus points, you will earn double points on the value of the item ($0.99) plus an additional 200 bonus points for a total of 240 points.

Base points and personalized offers earned on qualifying in-store and fuel purchases will expire 30 days after six months (180 days) of inactivity on your Crown Card.